Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy

 

The biggest determinant of effective marketing, however, is your audience.

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. You might as well not be marketing at all. Targeted Web Traffic and increasing site traffic is an important factor in digital marketing and the effectiveness of online advertising is influenced by the actual site traffic. There are different ways to increase site traffic. Here are two ways to increase site traffic per year.

Where target audiences vary the most, though, is between individual consumers and businesses. Some companies serve individual shoppers, while others cater to companies and organizations.

Marketing to businesses is very different than marketing to individual consumers. That’s why an entirely different marketing method — B2B marketing — exists, and that’s why we built this guide. By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience.

·      What is B2B Marketing?

·      B2B vs B2C Marketing

·      B2B Marketing Strategies

·      B2B Marketing Examples

 

What is B2B marketing?

B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies.

 

HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers. Therefore, all of our marketing efforts can be classified as B2B.

 

B2B vs B2C Marketing

B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them.

 

B2B marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of, or for, their organization (rather than for themselves), thus making the organization the customer. Here are a few examples of B2B companies:

 

A coworking space that leases office spaces to remote teams and freelancers (like WeWork)

An on-demand order fulfillment, warehousing, and screen printing service (like Printful)

A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like HubSpot!)

B2C marketing targets the needs, interests, and challenges of individual consumers who are making purchases on behalf of, or for, themselves, thus making the individual the customer. Here are a few examples of B2C companies:

 

An e-commerce company that sells office supplies to remote or self-employed individuals (like Poppin)

A store that sells t-shirts and other clothing and accessories (like Target)

A music platform that sells streaming subscriptions (like Spotify)

Take a look at this chart comparing B2B and B2C customers.

 

              FOR B2B MARKETING FOR B2C MARKETING

Goal Customers are focused on ROI, efficiency, and expertise. Customers are seeking deals and entertainment (which means marketing needs to be more fun).

Purchase Motivation Customers are driven by logic and financial incentive. Customers are driven by emotion.

Drivers  Customers want to be educated (which is where B2B content marketing comes in).              Customers appreciate education but don’t always need it to make a purchase decision.

Purchase Process Customers like (if not prefer) to work with account managers and salespeople.              Customers like to make purchases directly.

People Involved in Purchase Customers often have to confer with decision makers and other members of their chain of command before making a purchase decision. Customers rarely need to confer with others before making a purchase decision.

Purchase Purpose Customers make purchases for long-term solutions, resulting in a longer sales cycle, longer contracts, and longer relationships with companies. Customers aren’t necessarily looking for long-term solutions or long-term relationships.

As much as they differ, though, B2B and B2C also intersect in many ways. While Poppin sells office supplies to remote or self-employed individuals, they also design corporate office spaces and branded supplies. On the flip side, Printful not only offers order fulfillment and warehousing to businesses; they also fill e-commerce printing orders for individuals.

 

As distinct as the B2B and B2C marketing audiences can be, B2B marketers can always learn from B2C campaigns, too.

 

B2B Marketing Strategies

As I said above, marketing depends on its audience. While B2B and B2C marketing vary, not every piece of B2B marketing material is alike, either.

 

In this section, we’ll talk about various B2B marketing strategies you can implement to reach your specific business audience. Before we dive in, though, make sure you understand the B2B buyer’s journey. Take note of how each of  Buy Mobile Traffic these stages may affect your marketing strategies and how you implement them.